How It Works

Step by Step

Our Process

It's all about the details

We’re very proud of the work we produce, but we’re equally as proud of the process. We take a thoughtful, editorial approach that combines studio workflows with indie flexibility. Each element in our videos feels considered, but never precious. Polished, but human.

We begin with one question: What do you want your viewers to feel? Because it’s emotion that drives decisions. Then by doing deep analysis of your brand and market, we find what’s most intuitive and exciting about your product and develop video concepts in line with your brand.

Once you select a concept, we kick off with pre-production and scout locations, plan shots, cast talent, and hire the most skilled local crew. That preparation pays off during production, where we use every technique at our disposal to compose stunning visuals. Finally, the post-production team edits the footage, adds visual effects, and finishes off with a color grade. Throughout each phase, you can be as involved as you’d like.

From initial idea to published video, the process takes 6–8 weeks on average, although videos can, in most cases, be expedited.


Send us an email and let us know what you’re working on, when you want it, and for how much. We’ll answer any questions and help you figure out whether it’s a good fit.


We make videos. Our focus is on branding, promo, and explainer videos. SoCal-based directorial and creative. High-end videography for Los Angeles, Orange County, and San Diego.


Everyone from startups to studios, local non-profits to national brands. We start from RFPs, scripts, briefs, or just that vague notion you’ve had stuck in your head.

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