Our Process
It's all about the details
We’re very proud of the work we produce, but we’re equally as proud of the process. We take a thoughtful, editorial approach that combines studio workflows with indie flexibility. Each element in our videos feels considered, but never precious. Polished, but human.
We begin with one question: What do you want your viewers to feel? Because it’s emotion that drives decisions. Then by doing deep analysis of your brand and market, we find what’s most intuitive and exciting about your product and develop video concepts in line with your brand.
Once you select a concept, we kick off with pre-production and scout locations, plan shots, cast talent, and hire the most skilled local crew. That preparation pays off during production, where we use every technique at our disposal to compose stunning visuals. Finally, the post-production team edits the footage, adds visual effects, and finishes off with a color grade. Throughout each phase, you can be as involved as you’d like.
From initial idea to published video, the process takes 6–8 weeks on average, although videos can, in most cases, be expedited.
